Preventative Screenings Campaign

Preventative Screening image

The “Take Your Health in the Right Direction” campaign encourages patients to be advocates for their own health. By using supporting information and statistics to reinforce what could happen if regular appointments are missed or skipped, the campaign's audience is educated — and hopefully encouraged — to be more active in these important preventative health appointments that could save their lives.

This toolkit was developed through the Delta Region Community Health Systems Development (DRCHSD) program.

Campaign Objectives

  • Educate health care consumers about preventative screenings that are recommended to maintain proper wellness:
    • Mammography
    • Colonoscopy
    • Medicare Wellness Exam
  • Increase overall health and wellness of community members (improving population health).
  • Provide information to the audience in order to empower them to be in control of their own health outcomes.

Target Audiences

  • Colonoscopy messages: Men and women, ages 45 and above
  • Mammography messages: Women, ages 39-69
  • Medicare wellness exam messages: Men and women, ages 65 and above

Campaign Materials

Digital Media

Digital display ads and social media posts provide one of the most engaging ways to build awareness of your organization's offerings.

Direct Mail

A targeted direct mail postcard helps to build awareness of Medicare wellness visits.

Screenings Campaign Medicare Visit Direct Mail (846.85 KB)

Newspaper Ads

Newspaper ads help you connect with current and prospective patients.

Poster

An in-house poster that's designed to strengthen patient understanding of your organization and the quality services you offer.

Screenings Campaign Poster (2.11 MB)

Radio Scripts

Screenings Campaign Radio Scripts (24.06 KB)

Website Landing Page Copy

Website landing page copy establishes an online source for additional information about the campaign.

Screenings Campaign Website Landing Page Copy (21.68 KB)

Customize Templates for Your Community

The main image in all print materials can be replaced with stock or custom photography, based on community demographics and your intended audience — to best match the diversity of your community. The Customizable Communications Toolkit for Rural Hospitals and Clinics User Guide offers more information about the toolkit and includes instructions for customization. Templates are available as a downloadable PDF for print materials and can be customized using Adobe Acrobat Pro, saving time, effort, and cost when developing new communication materials.

Microsoft Word is required for customization of radio scripts, social media posts, website landing pages, and internal education materials.

Provide Feedback

If you have questions or suggestions that would make this toolkit more useful, share them by completing our website feedback form or email clozinski@ruralcenter.org.

Tags

Author
Legato Healthcare Marketing
Organization
National Rural Health Resource Center (The Center)

Was this information helpful?

Please include your email if you want us to follow up with you.

CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.

Related Resources

Template

Behavioral Health Campaign

The Behavioral Health Toolkit contains messaging focused on stopping mental health stigma and starting the conversation, as well as highlighting the new 9-8-8 national hotline.
Template

Flex Program Logic Models

The Flex Program Area Logic Models are intended to provide guidance on the major Flex program areas of Quality Improvement, Financial & Operational Improvement, Population Health Improvement, and Rural Emergency Medical Services Improvement. These logic models are intended to help design activities and potential evaluation measures within each program area.
Template

Network Development Best Practice Templates

These documents serve as example activity templates for a network development project for Small Rural Hospital Improvement Program (SHIP) eligible hospitals in a state The templates are designed to be quickly modified to fit your state needs.
Template

Pulmonary Rehabilitation Campaign

The Pulmonary Rehabilitation Campaign — with messages tied to the themes of “From Winded to Wonderful,” “Breathing is Easy. Until it’s Not.” and “Breathe Relief Into Your Life” — is designed to educate health care consumers and providers about services that can be easily accessed locally.
Template

Swing Bed Campaign

The “Between Healing and Home” campaign highlights the additional recovery time that swing bed/transitional care services provide patients and notes that, even though it’s an extra step, the additional care can actually shorten recovery time.