Podcast #5: How to Communicate Population Health Throughout the Organization and Community
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We touched on the importance of population health in our first podcast. Learn how Ely-Bloomenson Community Hospital used their community health needs assessment findings to craft messages to engage providers and staff, form community partnerships, and start communicating differently to the community. Use the Customizable Communications Toolkit to access customizable templates within the Toolkit to easily develop internal and external communication materials!
Podcast Guests:
Jodi Martin, Marketing and Communications Team Leader, Ely-Bloomenson Community Hospital, Ely, MNJodi Martin has been the Marketing and Communications Team Leader at Ely-Bloomenson Community Hospital for five years. Her position at EBCH allows her to wear many hats. In addition to marketing and communication, Jodi writes grants, works with HR on Employee Rewards and Recognition, and oversees Patient Satisfaction. Before landing at EBCH, she was the Ely Goodwill Supervisor and spent 18 years in the food and beverage industry. Born and raised in Ely, Jodi loves to spend time with family and friends cooking, entertaining, and just enjoying being together.
Mike Milligan, President, Legato Healthcare MarketingAs a healthcare marketing strategist, educator, and media trainer, Mike has directed strategic planning efforts for a variety of rural and other health care organizations, serving as counsel for CEOs and other executive team members. Mike is a highly requested speaker for healthcare national conferences, and he is a regular contributor to industry publications and blogs. Before founding Legato, Mike previously served as Vice President of Marketing for Prevea Health in Green Bay, Wisconsin, and Director of Public Relations and Strategic Communications with Aurora Health Care in Milwaukee, Wisconsin. When he’s not writing marketing plans, Mike spends time with his family fishing, kayaking, and hiking with his two golden retrievers.