Resources

The “Healthcare You Can Believe In” campaign focuses on the patient experience and the important balance between trust and care that helps to solidify the place of smaller health care systems in their communities — as they combine a personal connection with compassionate care.

The “Take Your Health in the Right Direction” campaign encourages patients to be advocates for their own health. By using supporting information and statistics to reinforce what could happen if regular appointments are missed or skipped, the campaign's audience is educated — and hopefully encouraged — to be more active in these important preventative health appointments that could save their lives.

The “Anywhere Care” campaign makes use of the word "virtually" in two different ways: referring to a real-time, remote meeting that's often considered "virtual" and as an adverb, speaking to the nearly limitless locations patients can choose from when they access care via telehealth.

The “Between Healing and Home” campaign highlights the additional recovery time that swing bed/transitional care services provide patients and notes that, even though it’s an extra step, the additional care can actually shorten recovery time.

The COVID-19 Vaccine Confidence Campaign, updated in March 2022, supports rural community-based groups, faith-based organizations, businesses, public health agencies, schools, and health care organizations in their efforts to develop internal and external communication materials promoting COVID-19 vaccination.

The COVID-19 Vaccine Confidence Campaign, updated in March 2022 and translated into Spanish, supports rural community-based groups, faith-based organizations, businesses, public health agencies, schools, and health care organizations in their efforts to develop internal and external communication materials promoting COVID-19 vaccination. 

The Pulmonary Rehabilitation Campaign — with messages tied to the themes of “From Winded to Wonderful,” “Breathing is Easy. Until it’s Not.” and “Breathe Relief Into Your Life” — is designed to educate health care consumers and providers about services that can be easily accessed locally.